FGM proudly delivered an end-to-end solution for the innovative adidas Originals x SNIPES Shop-in-Shop concept across Europe. Our comprehensive involvement spanned the entire project lifecycle from initial conception through final implementation.

Our team masterfully executed every phase of this premium retail experience:

• Strategic concept development

• Distinctive design language creation

• Precise engineering solutions

• High-quality production manufacturing

• Efficient assembly coordination

• Seamless logistics management

• Expert on-site installation

This collaborative partnership between adidas and SNIPES represents a significant evolution in the Brand Store category, establishing a compelling new retail presence throughout key European markets.

The Shop-in-Shop concept merges adidas Originals' iconic heritage with SNIPES' streetwear culture, creating dedicated spaces that deliver authentic brand experiences to sneaker and streetwear enthusiasts.