FGM proudly delivered a comprehensive end-to-end implementation for Huda Beauty's stunning shop-in-shop concept in Birmingham, United Kingdom. This bespoke retail experience showcases the essence of the Huda Beauty brand in an immersive environment that captivates customers from first glance.

Our team managed every aspect of this sophisticated retail project—from initial conception through design, engineering, and production, to the crucial final stages of assembly, logistics, installation, and integration. The result is a seamless blend of luxury aesthetics and practical retail functionality that perfectly embodies Huda Beauty's premium positioning in the beauty market.

The Birmingham location features carefully curated design elements that reflect Huda Beauty's distinctive visual identity, creating an inviting space where customers can fully engage with the brand's renowned product lines. Strategic product displays, elegant fixtures, and thoughtful lighting combine to elevate the shopping experience beyond the conventional.

This successful shop-in-shop implementation stands as a testament to FGM's expertise in creating distinctive branded environments that drive customer engagement and strengthen brand presence in competitive retail landscapes.