PUMA's innovative mobile fan shops have revolutionized the way handball supporters connect with their favorite clubs across Germany. This comprehensive project encompasses every phase from initial conception to final installation, delivering an immersive brand experience directly to fans.

Project Overview

Our team managed the entire lifecycle of these dynamic retail spaces, including:

• Conception & Design: Creating flexible, eye-catching environments that capture PUMA's energetic brand identity while showcasing team-specific merchandise

• Engineering & Production: Developing modular structures optimized for quick assembly and transportation between venues

• Logistics & Installation: Coordinating seamless movement between handball events with professional setup and breakdown services

These mobile retail solutions enable handball clubs to establish a powerful brand presence at tournaments, championship games, and special events throughout Germany, generating excitement and driving merchandise sales in locations where permanent shops aren't feasible.

By combining cutting-edge design elements with practical mobility requirements, the project delivers a premium shopping experience that strengthens fan connections while maximizing revenue opportunities for both PUMA and its partner handball clubs.