TERREX has unveiled its groundbreaking flagship store in Salzburg, Austria—a stunning showcase of cutting-edge retail technology and immersive brand experience. The centerpiece of this alpine-inspired space is the innovative Digital Footwear Wall, transforming how customers interact with the product range through intuitive touchscreen interfaces and real-time inventory visibility.

Expansive shop windows feature state-of-the-art LED displays that captivate passersby with dynamic content, while strategically placed communication elements throughout the store tell the TERREX story of outdoor performance and adventure.

From initial concept to final execution, every aspect of this flagship location reflects meticulous attention to detail:

• Design: Architectural elements that honor Salzburg's natural surroundings while incorporating TERREX's forward-thinking brand identity

• Engineering: Custom technical solutions ensuring seamless digital integration

• Production: Precision manufacturing of all store fixtures and display systems

• Assembling: Expert construction maintaining the highest quality standards

• Logistics: Efficient coordination of all components to the Austrian location

• Installation: Professional implementation of all technological and structural elements

• Service & Maintenance: Ongoing support ensuring optimal performance of all digital features

The result is more than just a retail space—it's an immersive brand sanctuary that embodies TERREX's commitment to innovation and adventure, inviting customers to experience the perfect blend of digital engagement and outdoor inspiration in the heart of Austria.