FGM proudly showcases our latest collaboration with adidas in the heart of Rome, Italy. This state-of-the-art flagship store represents the pinnacle of retail innovation, seamlessly blending cutting-edge technology with the timeless beauty of the Eternal City.

Digital Excellence in Every Detail

The Rome flagship store features an impressive array of digital elements that transform the shopping experience. Visitors are immediately captivated by the breathtaking LED ceiling that creates an immersive canopy of light and motion overhead. Complementing this centerpiece are striking LED walls that showcase dynamic content, bringing the adidas brand to life through vibrant visuals.

Interactive screens throughout the store invite customers to engage directly with products, exploring features, availability, and styling options through intuitive interfaces. Strategic projectors create captivating displays that enhance the architectural elements of the space while communicating the brand's heritage and innovation.

Comprehensive Project Management

Our involvement extended far beyond digital elements alone. FGM managed the entire project lifecycle:

• Engineering: Custom-designed substructures and mounting solutions for all digital elements

• Production: Precision manufacturing of components to meet adidas' exacting standards

• Assembly: Expert integration of technology within the architectural framework

• Logistics: Seamless coordination of equipment and materials across international borders

• Installation: Professional deployment by specialized technical teams

• Integration: Harmonizing all systems into a cohesive, user-friendly experience

• Service & Maintenance: Ongoing support to ensure optimal performance

A New Benchmark for Brand Stores

This flagship location represents the future of retail in one of the world's most historic cities. The sophisticated digital elements create an atmosphere that draws customers in and encourages exploration of the adidas universe. Each technological component serves the dual purpose of enhancing the aesthetic appeal while providing practical information and entertainment.

We take immense pride in our collaboration with adidas on this landmark project, where our expertise in digital retail environments has helped create an unforgettable destination for sports enthusiasts and fashion consumers alike.