In 2021, Adidas opened its flagship store in Dubai. As a partner of Infrastor, we were responsible for the engineering, delivery of enclosures for the digital solutions, and their installation. Spanning a total area of 1500 square meters, the store offers a perfect blend of physical and digital elements, providing an exceptional customer experience.

In this project, we also had the opportunity to integrate a digital shoe wall. Our digital solutions included LED fins and a 20-square-meter digital ceiling at a height of 5 meters.