the worldwide first original flagship opened in october 2020 in Berlin-Mitte. the adidas shop concept „The Collection“ relies on digital highlights, flexible shoplifting elements paired with works of local artists and designers. The focus of the concept is a on high-quality product presentation and comprehensive storytelling.
location
BERLIN (GER)
FGM performance
art@retail · artist management · production · installation · set up
year
2020
partner
adidas
Video / Fotos: © adidas