originals BLN

art@retail · artist management · production · installation · set up

the worldwide first original flagship opened in october 2020 in Berlin-Mitte. the adidas shop concept „The Collection“ relies on digital highlights, flexible shoplifting elements paired with works of local artists and designers. The focus of the concept is a on high-quality product presentation and comprehensive storytelling.

location
BERLIN (GER)


FGM performance
art@retail · artist management · production · installation · set up

year
2020


partner
adidas

Video / Fotos: © adidas