flagship LDN

digital elements · housings · artwork · installation · set up

with more than 110 digital elements – all 100% powered by green energy – at four floors, adidas LDN is the most digital store in history of the brand. the Oxford street flagship is a home for creativity, that combines unique shopping experiences with digital innovative technology to create a high level benchmark in retail. Across four floors, adidas LDN features the very best of the brand across sport and style including the widest range of football apparel and footwear. The F.G. MEIER – Team was amongst other things commissioned to engineer, manufacture, ship the whole housings and install them with the digital elements.

digital elements:
semi transparent digital windows
digital chandelier
LED walls

fully digitalized multipurpose area
immersive & RFID smart fitting rooms
digital mannequin plinths
digital mirrors



FGM performance
digital elements · production housings · shipment · artwork · installation · set up


adidas · infrastor

Video / Fotos: © adidas